Torqx Capital Partners Announces the Merger of Folat with Riethmüller Europe GmbH
Torqx Capital Partners (“Torqx”) is excited to announce the successful exit of its investment in Folat (or “the Company”) through a merger with Riethmüller Europe GmbH (formerly known as Amscan Europe GmbH).
Folat – a leader in the industry with a relentless drive and passion for party products and BalloonGaz – and Riethmüller – a solid powerhouse with 170 years of experience in the field – are proud to announce their strategic joint venture, a move that cements their position as market leader in the European party industry. This partnership leverages the strengths of both companies, driving unprecedented innovation, operational excellence, and customer value.
By combining Folat’s expertise in on-trend product and concept development in Private Label collections with Riethmüller’s cutting-edge capabilities in unbeatable product variety, along with an attractive range of licenses, the joint venture will deliver enhanced solutions, improved efficiency, and expanded market coverage. This collaboration is set to redefine industry standards and accelerate growth across markets.
Daan Nieuwland, Group CEO, and Mike van Noord, Group CPO, stated:
“This marks a very important milestone for both Folat and Riethmüller and represents a significant step forward for our customers and partners. We are deeply grateful for the partnership and support we have received from Torqx over the past years. Their contribution has been instrumental in transforming Folat into a highly professional and successful business, enabling us to take this next step.”
Marc Mulckhuyse, co-founder of Folat, added:
“In this growing market, with over 2 million birthdays per day, the opportunities are enormous. We are still at the beginning! We want to grow organically but also explore M&A opportunities. The journey with Torqx has been very exciting, and I want to thank them for the cooperation over the past years.”
David van Hasselt, Partner at Torqx, commented:
“We are very proud of what we have achieved together with the management team — Daan Nieuwland and Mike van Noord — and the founders of Folat, Marc Mulckhuyse and Alex Adrichem. It has been incredibly rewarding to witness the company’s strong development across the entire organisation — from procurement to sales, and from product design to customer service — while more than doubling in size. I am especially proud to see Folat now joining forces with Riethmüller to become the leading European player in party products. We wish Daan, Mike, Marc, and the entire Folat team all the best as they embark on this exciting new chapter.”
Torqx was advised on this transaction by IMAP, with Loyens & Loeff serving as legal advisor.