Sonic Equipment to accelerate growth with an investment from Torqx Capital Partners
Torqx Capital Partners (“Torqx”) is pleased to announce that it has entered into a partnership with the current owners of Sonic Equipment (“Sonic” or “the Company”). Sonic Equipment is a global specialist in the development, marketing and distribution of professional hand tools and storage solution systems. Customers include leading automotive parts resellers as well as renowned automotive OEMs and dedicated importers. End customers include automotive garages, dealers, and other industrial customers.
Remko Papenburg, founder and owner of Sonic: “Since our founding in 2004, we have built Sonic based on a new and fresh customer focused approach, high quality tools and an appealing brand. Today, we are leading in the Benelux and growing fast across Europe and the US. We are delighted to join forces with Torqx who can support us in the next phase of our development. With Torqx, we do not only have the financial capacity to invest in international expansion, but we also gain a partner that brings the experience and industry network to help accelerate our growth.”
Niels Veldt, founder and owner of Sonic: “One of our key operating principles at Sonic is our focus on partnerships. We believe in partners that help each other improve; and push ourselves every day to keep raising the bar and deliver on our promise of quality and operational excellence. We are happy to see that same spirit at Torqx and are looking forward to working with them in realizing the further expansion and roll-out of the Sonic brand together.”
Harmen Geerts, Managing Partner of Torqx, comments: “We are impressed by the entrepreneurship and passion of Remko and Niels, who have led Sonic on its impressive growth trajectory and have developed an innovative and strong brand, recognized for its high quality and customer focused value proposition. Sonic has built up a strong market position, based on their competitive product portfolio, convincing brand promise and dedicated focus on building strategic partnerships with their customers. Sonic can benefit from our expertise and network in relevant markets, as well as our experience with businesses in a similar phase of growth. We are excited about our partnership with the Sonic team and look forward to supporting the Company in its further development and growth.”
About Sonic
Sonic Equipment is a leading global specialist in the development, marketing and distribution of professional hand tools and storage solution systems. Founded in 2004 by Remko Papenburg and Niels Veldt, Sonic today extends across the global market, having achieved strong and consistent growth since its inception. With an innovative and complete product range of 5,000+ high-quality tools & storage systems, Sonic improves the efficiency, image, ergonomics and productivity of thousands of professionals in over 62 countries across the globe. Sonic is known for its exceptional value proposition, unique branding and highly customer-oriented approach. The Company has office facilities and warehouses in the Netherlands, Hong Kong, Taiwan and Germany. Sonic employs c. 50 FTE. For more information please visit www.sonic-equipment.com.